"YOUR CLASSES HELPED ME START MY CAREER!"
Paige Carnwath - Wilson Daniels Ltd.
WITH WINE EXPERT
THE DYNAMIC WINE INDUSTRY
Do you have a passion for the wine industry? Do you like your current job? Are you defined by your career? Do you feel confident about your future trajectory? Do you want to find out what opportunities exist in wine? Treat yourself to an informative discussion about the wine industry and the vast opportunities that could be open to you.
This class is perfect for someone trying to break into the wine industry or expand their insight into the wine drinking world.
Learn from our resident 25-year industry expert and Master of Wine student, Ian Blackburn, about the past, present, and future of this dynamic industry.
Much like the rest of the world's industries, the wine industry is rapidly changing due to the effects of globalization. Until the mid 19th century, the wine industry was a fragmented agricultural pursuit, primarily based on satisfying local needs. Now, this $20 billion-dollar industry has experienced mass consolidation and growth through technology and emerging markets around the world. This has both benefited the industry as well as created new concerns for the future of wine as we know it. Wine Business 101 will provide you with the proficiency to better understand, address, and maneuver these influential changes.
WINE CAREER IDEAS
If you're thinking of working in the wine industry, this is the class for you!
Rethink your career with some fresh information and ideas. The wine industry is booming and you will need this information to grow and thrive. Expand or completely reinvent your career with state-of- the-art information and fresh, enlightened ideas.
The knowledge gained from Wine Business 101 will help you cultivate a strong foundation and awareness of all things wine
Which Experience Fits You Best?
Join class from anywhere! We deliver wine to your home!
How It Works
This class takes place online via Zoom. The associated Zoom link will be emailed to you within 24 hours of the virtual tasting event. Tastings typically run for approximately 120 minutes but may run longer if the conversation continues, as we ask fun questions and encourage you, the audience, to participate with us LIVE and in the chat box, too!
ABOUT IAN BLACKBURN
Ian graduated from California Polytechnic University in Hospitality Management in 1991 (Distinguished Alumni 2008) and is a live-long crusader for wine and improving the wine lifestyle. In 1995, Ian pioneered the internet's first website dedicated to wine education and in 2020, he re-launches learnaboutwine.com to allow nationwide access to his passionate wine classes, tasting events and virtual tastings via Zoom. Ian’s career has shifted from floor service, to distributor representative, to state manager for an international wine portfolio, to author, to internet wine pioneer and now Ian is a leader in Zoom-based wine classes and events. In 2009, Ian launched his own wine brand with Clay Mauritson dedicated to the world's best Zinfandel; Beekeeper Cellars continues to amass top scores (95-97 points) critical acclaim and professional praise. Ian has dedicated his life to fine wine and holds a number of credentials from the Society of Wine Educators, and continues his study with the Masters of Wine in London. Ian’s first book was published in 2002 and he expects to publish a new book in 2021.
Since 2001, Ian has served as an official Educational Ambassador for the Regions of Champagne, France and The Napa Valley. Celebrating 25+ years in Wine Education, this new age of on line education played right into Ian’s creative hands - contact firstname.lastname@example.org to hire Ian for your corporate event or private function.